Bold characters for shift wrk

Client: Wrk Wrk

Role: Illustration

Team: Ringers

I was contacted by Ringers to collaborate on a rebrand for the Irish-based startup, WrkWrk.

WrkWrk has revolutionised the world of shift work. In an often dull, boring and cynical sector, WrkWrk is a fresh, positive, colourful brand and they needed bold illustrations to match.

I created a series of vibrant character illustrations and patterns for the launch campaign. The illustrations would support comms across OOH, website, in-app and social.

Colour, shape and personality

Exaggerated shapes and a vibrant colour palette elevated the characters and complimented the brand positioning. The bold imagery and tone made this creative stand out in busy streets.

Next
Next

HarperCollins – Book cover and 71 portraits