Beauty for everyone
Client: Sephora USA
Role: Illustration, packaging design, typography
Team: Sephora USA
I was approached by Sephora to design the October 2021 Pop Box.
The box was curated by Sephora with all make-up and beauty lovers in mind. This inspired the concept – Beauty for Everyone.
It was my role to bring this concept to life for the packaging and collateral, which consisted of a box, leaflet and sticker sheet.
We moved away from characterless figures and created characters that embody distinct features and different body shapes. I illustrated a variety of subjects positioned within layers of fluid shapes and colour to celebrate individuality and diversity.
The theme of individualism was maintained as I designed the typography.
